Turn Around

"Turnaround" is an account of the strategies used by the author, Dr Friedrich Reutner, to take the Baden-based Friatec AG (formerly Friedrichsfeld) from crisis to growth and profitability. The book demonstrates the need for clear and creative strategic leadership from the highest management levels to effectively turn a company round, and the fundamental principles which must be applied to lead it back to competitive health. Eliminating almost half of the existing product range, creating new and profitable products and focusing on good positioning for long-term growth and profitability have ensured the company's future. The book looks at: management and strategy; management systems; implementing strategy; and communicating strategy. "Turnaround" aims to provide managers with a guide to strategic responsibility and students of corporate strategy with a guide to best practice based on proven business success.