It's time to embrace truth as our ally, as our weapon of choice in the game of life, business, and brand-building. In his book, "Selling the Truth: A 'Semoir' with Insights for Life & Business," branding expert, comedian, and copywriter Hersh Rephun brings together two fundamental concepts- selling and being truthful in the process-exploring each in depth, with an acknowledgement of our imperfections. As Rephun explains, truth isn't just something we tell; it's what we believe. He combines life lessons, business anecdotes (and some from his tenure as a standup comedian), and post-pandemic self-discovery to deliver a new paradigm for what he calls "selling the truth." In the process, Rephun introduces a new genre of business book: the semoir (or "semi-memoir"). He's not sharing his life story per se, but rather drawing on experiences or impressions that have provided him with insight into helping others properly present their brand voice, whether that voice is about their own personal image, a product, service, solution, or idea. One way or another, it all circles back to what is often ignored when pursuing success: reality.
Sprache
Produkt-Hinweis
Broschur/Paperback
Klebebindung
Maße
Höhe: 229 mm
Breite: 152 mm
Dicke: 8 mm
Gewicht
ISBN-13
978-1-965401-37-8 (9781965401378)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Known as "The MESSAGE Therapist(TM)," Hersh Rephun is a speaker, author, and consultant who specializes in crafting incomparable personal brands for innovators, disrupters, and thought leaders. He's worked with startups and billion-dollar brands, challengers and market leaders, fledgling filmmakers and Oscar nominees.Hersh spent a decade as a standup comedian, appearing at The Comedy Store, The Improvisation, Ice House, Comedy Cellar, and The Comic Strip, and playing gigs across the country. He hosts the popular Truth Tastes Funny and YES, BRAND podcasts. Hersh operates on one simple principle: sell the truth with humor and humanity. Hersh is a married father of five and follows the sun.
