This introductory research text trains students to gather research evidence, develop research arguments, and think critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for further study, giving students both comfort and knowledge. This textbook is designed to teach students how to "do scholarship" by making reasoned cases and offering research conclusions.
Auflage
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Editions-Typ
Illustrationen
Maße
Höhe: 231 mm
Breite: 186 mm
Dicke: 18 mm
Gewicht
ISBN-13
978-0-07-235869-8 (9780072358698)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
John Reinard is the acting chair of the Department of Communication at California State University, Fullerton. He is also the author of Foundations of Argument.
Section I INTRODUCTION TO THE FIELDChapter 1. The Role of Research in CommunicationChapter 2. Communication Research Problems and HypothesesSection II: UNDERSTANDING RUDIMENTS OF RESEARCH REASONINGChapter 3. Conceptualizations in Communication ResearchChapter 4. Using Communication Research SourcesChapter 5. Communicating Communication Research: Constructing and Assessing ResearchSection III: DESIGN OF RESEARCHChapter 6. Conducting Textual and Content AnalysesChapter 7. Participant Observation ResearchChapter 8. Measurement in Communication ResearchChapter 9. Design of Descriptive Empirical Research in CommunicationChapter 10. Design of Experimental Research in CommunicationChapter 11. SamplingSection IV: STATISTICAL ANALYSIS OF DATAChapter 12. Descriptive StatisticsChapter 13. Introductory Inferential Statistical I: Hypothesis Testing with Two MeansChapter 14. Introductory Inferential Statistical II: Beyond Two MeansAppendices: Using Computers to Analyze Data: SPSSUsing Computers to Analyze Data: EXCELGlossaryTables: Normal curve, t, F, chi squareIndex of NamesIndex of Topics
