Social media has an increasing role in the public and private world. This raises socio-political and legal issues in the corporate and academic spheres.Public Interest and Private Rights in Social Media provides insight into the use, impact and future of social media. The contributors provide guidance on social media and society, particularly the use of social media in the corporate sector and academia, the rising influence of social media in public and political opinion making, and the legal implications of social media. The Editor brings together unusual perspectives on the use of social media, both in developed and developing countries.This title consists of twelve chapters, each covering a salient topic, including: social media in the context of global media; the First Amendment and online calls for action; social media and the rule of law; social networks and the self; social media strategy in the public sector; social media in humanitarian work; social media as a tool in business education; social media and the 'continuum of transparency'; business and social media; making a difference to customer service with social media; social analytics data and platforms; and altruism as a valuable dimension of the digital age.
Rezensionen / Stimmen
"Offers many ideas and suggestions that we will find very useful as we slowly move with the growing band of third sector organisations adopting social media within our communication strategy." --VAER - Voluntary Action East Renfrewshire
"This volume provides a timely analysis of the relevant issues surrounding social media and provides guidance for governance professionals as the make considered decisions about the best social media approaches for their organisations." --Keeping Good Companies, (Journal of Chartered Secretaries Australia)
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Verlagsort
Verlagsgruppe
Zielgruppe
Für Beruf und Forschung
Für höhere Schule und Studium
Maße
Höhe: 234 mm
Breite: 156 mm
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ISBN-13
978-1-84334-693-7 (9781843346937)
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Schweitzer Klassifikation
Cornelis Reiman is a board-level advisor, working on international start-up, turnaround, business development and merger and acquisitions often with an IT focus. A member of several boards, he has been President of an international economic development entity spanning the former Soviet Union and, as Vice President, Chief Operating Officer and Chief Technology Officer based in Singapore, was instrumental in setting up a global Business-to-Consumer (B2C) and Business-to-Business (B2B) e-business, complete with social networking to facilitate interaction between stakeholders. Prior to this, Cornelis was Dean and Vice President of a university in Thailand, and taught international business, management and economics to postgraduate students at Monash University, Australia. Cornelis has worked with a major global information technology provider, and a leading accounting service.
Herausgeber*in
Reiman and Co., Australia
List of figures and tables
Acknowledgements
Preface
About the editor
About the contributors
Chapter 1: Social media growth and global change
Abstract:
Introduction
Some history
Social media and social activism
Social media at work
Social analytics
Legal implications of increasing social media usage
Conclusion
Chapter 2: Flash rob or protest movement: the First Amendment and regulating online calls to action
Abstract:
Flash mobs
The history of incitement cases in the United States
How lower courts have dealt with Brandenburg
Criminal law: crimes and speech
Difficulties for Brandenburg posed by new media
Other possible First Amendment protections
Conclusion
Chapter 3: World justice aEUR" the rule of law around the world
Abstract:
Legal implications of social media
The rule of law
Rankings of the rule of law by regions
Rule of Law Index and social media
Social media - chance or challenge?
Conclusion
Chapter 4: Default metaphysics aEUR" social networks and the self
Abstract:
Normalised differences
Submitting subjects
Being traded
Archiving the self
Attention as apparatus
Chapter 5: A service-oriented approach to public sector social media strategy
Abstract:
Introduction
What social media platforms or tools should our organisation be using?
What do we need to commit to, in terms of risk and resources?
Resources - knowing what it costs to get what you want
Research and monitoring
Posting and curating
Community management
Crowd-sourcing, contests, apps and other campaigns
Risk - understanding the tradeoffs of social media
How do we measure success?
Conclusion
Chapter 6: Social media in the humanitarian space
Abstract:
Introduction
Networking offline and online
Introduction to technology: the Hindenburg example
Using social media for social good: Born HIV Free campaign
Uses of social media in the humanitarian space: from conversation to action
Lessons learned: where are we going?
Chapter 7: Social media: the new tool in business education
Abstract:
Introduction
Social capital and social media
Social networks within business
Social media in the curriculum
Social media in business education
Social media and pedagogical issues
Conclusion
Chapter 8: Social media: does it generate the continuum of transparency in organisations?
Abstract:
Transparency: shifting lines in the sand
The positive and negative continuum of transparency
Transparency as control through social media
The role of civility and etiquette
Transparency tensions in the organisational social network: The next step
Chapter 9: Social media: blessing or curse? aEUR" a business perspective
Abstract:
Introduction
Social media as a marketing tool
Can social media generate new business?
Chapter 10: Improving the customer experience: how social media can make a difference
Abstract:
Introduction
Define what you want to do and why
Define, assess and create
Link key drivers to corporate strategy
Manage the process
Conclusion
Chapter 11: The uses and accuracy of social analytics data and platforms
Abstract:
Introduction
Social media data and various practices
Analytics measurement chasms
What works for social media and return on investment?
What works in social media for corporate stakeholders and social media return on investment?
Conclusion
Chapter 12: Altruism aEUR" a valuable dimension of the digital age
Abstract:
Introduction
Traditional networking behaviour
Collaboration and cooperation
Social media in the emerging digital economy
Building trust
Trust and collaboration
Exchanging value
Our copyright laws are a mess
What must change
I see the solution as an online automated system that:
Conclusion
Index
