*Pre-order now: the first book to look at the unstoppable rise of Formula One*
Few sports are as synonymous with money as Formula One. Its drivers are among the world's most highly paid athletes, and it costs more than a billion pounds to keep its ten teams ticking over. Celebrities and their entourages flock to glamorous locations around the world - Monaco, Miami, Las Vegas - to be seen on the grid or lounging on a superyacht.
This is a sport where money - the spending of it, the flaunting of it, the ruthless pursuit of it - matters.
Fast Money will be the first book to treat F1 as the business it is. As one of the world's most popular sports, and with races in far corners of the globe, F1 is big business.
With unparalleled insight and decades of reporting, they describe the pivotal moments which have driven the sport to new heights - the influx of tobacco advertising, the Concorde agreement, television deals, the reign of Bernie Ecclestone, and the huge popularity of Drive to Survive. Featuring exclusive interviews with the sports major players and featuring never-before-heard stories, Fast Money reveals the multitude of deal that turned the sport from a pastime for wealthy enthusiasts into the world's most-watched annual sports series.
Sprache
Produkt-Hinweis
Maße
Höhe: 229 mm
Breite: 154 mm
Dicke: 32 mm
Gewicht
ISBN-13
978-1-3997-2349-7 (9781399723497)
Schweitzer Klassifikation
Caroline Reid (Author)
Caroline Reid and Christian Sylt have been writing about the Formula One industry for a combined total of nearly five decades and have contributed to many of the world's leading publications including the Daily Mail, the Daily Telegraph, the Financial Times, Forbes, the Guardian, the Wall Street Journal and many more.
Outside journalism, in 2007 they founded Formula Money - the only business information service dedicated to F1. It manages the world's largest search engine of F1 sponsorship values and has produced economic impact reports for around a third of the F1 race organisers.
Christian Sylt (Author)
Caroline Reid and Christian Sylt have been writing about the Formula One industry for a
combined total of nearly five decades and have contributed to many of the world's leading publications including the Daily Mail, the Daily Telegraph, the Financial Times, Forbes, the Guardian, the Wall Street Journal and many more.
Outside journalism, in 2007 they founded Formula Money - the only business information
service dedicated to F1. It manages the world's largest search engine of F1 sponsorship values and produces economic impact reports for around a third of the F1 race organisers.
