Part 1 Tales of the unexpected: the Tylenol tale; the Bhopal tragedy; Tales of financial panic; the sorry tale of the baby milk scandal; how Persil had to be washed-whiter-than-white; sweetmail; how "no comment" leads to plenty; facing up to a crisis; initial points to consider when planning for a crisis. Part 2 The anatomy of a crisis: the terrorist threat; computer catastrophe. Part 3 Planning for the unexpected: actions speak louder than words; a coherent approach to planning; appoint a crisis management team; crisis prevention; formulating strategies and tactics for dealing with each potential; put the plan in writing; test everything; coping at the personal elvel; planning for crisis summarized. Part 4 Surviving the unwanted takeover bid: watching for the tell-tale signs; planning against a takeover; crisis management team; know your audience; define your message; line up the troops; watch what you say; the battle between Arthur Bell and Guinness; timetable for a takeover; the dirty tricks brigade; ways to fend off unwelcome predators. Part 5 Tell your own tale: the Sellafield saga; toxic shock syndrome; bad day at Bantry Bay; initial points to consider in developing a crisis communications plan. Part 6 Tell it all, tell it fast: identify the media; background to seize the initiative; set up a press centre; emergency press centre for media calls; quiet room; the press release; the switchboard; the press conference; communicating in crisis. Part 7 Prevention is better than cure: crisis management summarized.
