ONLINE MARKETING CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT?
Traditional advertising doesn't always work these days and it's expensive. People screen out TV ads, magazine ads, and billboards. Instead they're spending time on Facebook, watching YouTube, reading and writing blogs, listening to podcasts and flicking through Twitter. As a small business owner, how do you get the word out about your product or service? By going where your market is. And that's online.
This book explains in a straightforward, easy-to-follow style all there is to know about promoting small businesses, online covering all the major online tools available including:
Websites
Search engine marketing
Email marketing
Blogging
Podcasts
Online video
Social networks e.g. Facebook and MySpace
Virtual worlds e.g. Second Life
Social bookmarking
It will show readers how to use each medium to their best effect on a limited marketing budget, if not for free!
Reihe
Sprache
Verlagsort
Verlagsgruppe
Pearson Education Limited
Zielgruppe
Maße
Höhe: 231 mm
Breite: 158 mm
Dicke: 17 mm
Gewicht
ISBN-13
978-0-273-73264-8 (9780273732648)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Jon Reed is a social media consultant who regularly lectures and runs workshops on the business applications of social media, as well as providing social media marketing services through his businesses. He previously worked in book publishing for 10 years. Jon's latest venture, Small Business Studio (www.smallbusinessstudio.co.uk), is a web design and marketing agency working exclusively with small businesses and start-ups. It has a focus on the new online marketing methods, and launched at the Business Start-up Show at Olympia in November 2008. Jon was also selected to provide one-to-one marketing advice to delegates in the Show's popular advice surgeries. He has also appeared on local radio providing marketing advice to local businesses.
Acknowledgements
About the author
Introduction
PART 1 - GET STRATEGIC
1. Online marketing 101
2. Your online marketing plan
PART 2 - GET ONLINE
3. Establish a web presence
How to build a website with no technical knowledge
4. Boost your search engine rankings
How to increase your visibility on Google
5. Engage with email
How to build an email list without annoying people
PART 3 - GET CREATIVE
6. Build a blog
How to build trust, reputation and traffic
7. Podcast for profit
How to attract an audience of loyal listeners
8. Lights, camera, action!
How to produce online video on a budget
9. Show, don't tell
How to showcase your business on photo-sharing sites
PART 4 - GET OUT THERE
10. Build a community
How to choose and use social networks
11. Find fans on Facebook
How to harness the world's largest network
12. Create credibility on LinkedIn
How to take your business networking online
13. Tap into Twitter
How to use the power of the real-time web to build a following
14. Jack into the Matrix
How to make real money in virtual worlds
15. Pass it on
How to be discovered on social bookmarking sites
PART 5 - GET HELP
16. Do you need a consultant?
How to find someone to help you achieve your vision
An A-Z of online marketing
Index
