A collection of case studies and selected readings structured around the product life cycle. The majority of the readings are taken from the Harvard Business Review.
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Illustrationen
Maße
Gewicht
ISBN-13
978-0-256-16911-9 (9780256169119)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
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