"An instructive trip through the mind of one of America's great designers."-Communication Arts (1996)
Hailed upon its publication as "discriminating, erudite, and eclectic," From Lascaux to Brooklyn is available to readers once again. First published in 1996, the year of Paul Rand's death, the volume embarks on a wonderful journey from the time before graphic design to the author's own studio work and beyond. An excellent companion to Rand's Design, Form, and Chaos, this influential book awakens readers to the lessons of the cave paintings of Lascaux and demonstrates how this learning is later conveyed in artworks ranging from the Tower of Pisa to a Cezanne painting, an African sculpture, or a park in Brooklyn. Topics discussed include the relationship between art and business, the presentation of design concepts to prospective clients, the debate over typographic style, and the aesthetics of combinatorial geometry. This book engages and enlightens anyone interested in the practice or theory of graphic design.
Rezensionen / Stimmen
"Paul Rand was driven by a compulsion to play. He called it the Play Principle. It meant investing his work with wit and humor-and intuition. From Lascaux to Brooklyn, his last book, reveals in the title alone a sense of the absurd that made his otherwise logical work come alive."-Steven Heller -- Steven Heller
Sprache
Verlagsort
Produkt-Hinweis
Illustrationen
Maße
Höhe: 265 mm
Breite: 200 mm
Dicke: 22 mm
Gewicht
ISBN-13
978-0-300-23092-5 (9780300230925)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Paul Rand (1914-1996) was one of the luminaries of postwar American graphic design. He taught for more than 30 years at Yale University and was recognized for his iconic corporate logo designs, including those for IBM, ABC, and UPS.
