The purpose of this book is to help undergraduate and postgraduate students of business management and business-related professional qualifications with their research projects. Information is given on: the nature and purpose of projects - what a project is, and how to do it; research methodology - how to discover new knowledge and how to test it for reliability; classic examples of management research; and reporting the research - how to present the findings to clients so as to prompt them to take the desired actions.
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Illustrationen
Maße
Höhe: 234 mm
Breite: 156 mm
Gewicht
ISBN-13
978-0-412-46810-0 (9780412468100)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Part 1 The nature and purpose of projects: what is a project; why projects sometimes fail; choosing a subject. Part 2 Research methodology: scientific method; a multi-method approach; the search for reliable knowledge; new methods in management research. Part 3 Classic examples of management research: in search of excellence; industry analysis and generic strategies; culture's consequences. Part 4 Reporting the research: managing the data; the written report; the oral presentation.
