For nearly half a century, R/GA has been producing some of the most compelling media content, advertising campaigns, and digital design interfaces. Dazzling title sequences for Superman, Alien, Ghostbusters, The Untouchables, and Se7en; special effects for Zelig, Predator, Goodfellas; early websites for IBM, Levi s, Bed Bath and Beyond, and winning digital campaigns for Nike, Beats by Dre, Verizon, and Google are just some highlights in R/GA s awe-inspiring reel. Founded by brothers Richard and Bob Greenberg in their New York City apartment in 1977, R/GA has since become one of the world s most celebrated creative agencies renowned for its obsession with pushing design and technology to its limits. Digging deep into R/GA s archives with interviews with R/GA s founder, staff, clients, and collaborators. Lavishly illustrated with photographs, concept sketches, and machetes, the book showcases some of R/GA s proudest moments including the down-to-the-wire delivery of the first Superman trailer, co-creating Nike s groundbreaking foray in fitness trackers, and the sly marketing tactics that made Beats By Dre a household name. Though its name is most familiar within the marketing and entertainment industries, R/GA s work touches so many aspects of our daily lives. Learning its history through the stories, voices, and photographs assembled in this book is to uncover how our designed world came to be.
Sprache
Verlagsort
Produkt-Hinweis
Fadenheftung
Gewebe-Einband
Illustrationen
350 COLOR AND BLACK AND WHITE PHOTOGRAPHS
Maße
Höhe: 254 mm
Breite: 254 mm
Gewicht
ISBN-13
978-0-8478-7647-1 (9780847876471)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Anne Quito is a journalist and design critic whose writing appears in publications such as CNN, Fast Company, Quartz, The Atlantic, Architectural Digest, and Eye on Design. She wrote the book Mag Men: Fifty Years of Making Magazines, a chronicle of the glory days of magazine design as told by Milton Glaser and Walter Bernard. Anne is the first recipient of the Steven Heller Prize for Cultural Commentary. Debbie Millman was named one of the most creative people in business by Fast Company, and one of the most influential designers working today by Graphic Design USA. Millman is an author, educator, curator and host of the podcast Design Matters and co-owner and editorial director of PrintMag.com. She is the author of seven books, including: How to Think Like a Great Graphic Designer and Brand Thinking and Other Noble Pursuits and Why Design Matters: Conversations with the World s Most Creative People.
