International Business

Name: International Business
Price: 44.73 EUR
Availability: OutOfStock
ISBN: 978-1-55786-853-4

Betty Jane Punnett David A. Ricks(Autor*in)

Blackwell Publishers

2. Auflage

Erschienen am 13. März 1997

Buch

Softcover

560 Seiten

978-1-55786-853-4 (ISBN)

44,73 €inkl. 7% MwSt.

Artikel ist vergriffen; keine Neuauflage

Beschreibung

International Business, Second Edition is a simply written, up-to-date introduction to the field of international business that immerses your students in the real world of business in the global marketplace. Punnett and Ricks make their comprehensive discussion lively and interesting for students by filling the text with real-world mini-cases and anecdotes from business practice. These actual examples of good and bad international business decisions demonstrate the importance of topics and illustrate why care must be taken when doing business overseas. The authors discuss major topics using a logical framework, covering the macro, environmental dimensions of international business before covering the micro topics. Thus, they begin with global issues, continue with a discussion of the firms environment, and end with firm-specific issues. Throughout, the authors maintain a simple, straightforward writing style even while provided extensive coverage of complex theories and models. The end result is a truly international text that gives your students the most relevant material, reasons for learning it, and examples of how to be a good international business manager.
Key Features:* Illustrates both good and bad international business practice with unique, relevant, and current real-world examples.* Includes numerous mini-cases and four full-length cases from the University of Western Ontario.* A unique chapter, "The Changing World of International Business," illustrates the impact of current events on the international business issues discussed in the previous chapters.* Includes an extensive glossary, a table of world currencies, and a mini-atlas at the end of the text. Supplements: Free with the text: Blunders in International Business by David A. Ricks illustrates the pitfalls of international business practice. Instructors Manual includes teaching notes, test questions, video and additional readings suggestions, and transparency masters that go beyond simple reproduction of text material.

Weitere Details

Inhalt

Part I: Introduction and Overview: 1 Studying International Business. Introduction. Objectives. Defining International Business. Importance of Studying International Business. Organization of the Text Summary. Selected References. 2 International Business: Its History and Future. Introduction. Historical Developments in International Business. The Future. Summary and mini case study: Three centuries of The Hudson's Bay Company. Discussion, Questions and Assignments. Selected References. Part II: The Global Economy: 3. International Trade Issues. Introduction. World Trade Data Theories of Trade Gains and Losses from Trade Barriers to Trade Incentives to Trade. Special Topics. Trade (GATT) Summary and Mini Case: Eureka Management Consultants. Appendix. Trade Volumes and Balances of Payments. Discussions, Questions and Assignments. Selected References. 5. World Investment Flows. Introduction. Defining Foreign Investment. Explaining Foreign Direct Investment. Objectives of Foreign Direct Investment. Foreign Direct Investment Benefits. Incentives and Restrictions. Levels of Economic Development. Summary and mini-case: Investment in St. Vincent and the Grenadines. Appendix: Patterns of Investment. Discussion, Questions and Assignments. Selected References. Part III: The International Firm's Environment: 6. The Cultural Environment of International Business. Introduction. Defining Culture. Assessing the Influence of Culture on the individual. Values and Behaviour in Organizations. Frameworks for Cultural Analysis. Cultural Underpinnings. Summary, Mini case: The Bata Shoe Organization. Appendix: The Influence of Hofstede's Index on the Management Process. Discussion, Questions and Assignments. References. 7. The Political Environment of International BusinessIntroduction. Defining Political Risk. Development of a Political Risk. Strategy Vulnerability to Risk Negotiating With Host Governments. Summary, mini-case: The Big Gun. Discussion, Questions and Assignments. Selected References. 8 The Competitive and Technological EnvironmentIntroduction. The Competitive Environment. Government Regulations. The Technological Environment. Competitive Advantage and Technology. Summary, Mini-Case: Frost, Inc. , in Great Britain. Discussion, Questions and Assignments. Selected References. Part IV: Managing an International Business: 9. Going International: Strategic DecisionsIntroduction. Why are companies International. Reasons for Going International. A Model of the International Decision. . Process Choice of Entry Mode. Summary, mini-case: Capsule Technology Group, Inc. Discussions, questions. Selected References. 10. Implementing International Strategic Decisions. Introduction. Exporting and Importing Licensing. Contracting and Franchising Ownership. Strategic Alliances. Negotiations. Company-host-Government Interactions. Ethical Issues. Summary, mini-case: AMC in China. Discussions, Questions and Assignments. Selected References. 11. International Financial Management. Introduction. The Nature of International Finance. Finance Foreign Exchange. Managing the Foreign Exchange Risk. Financing Foreign Operations Capital. Budgeting. Summary, mini-case: A Question of Foreign Exchange Rates. Discussion, Questions and Assignments. Selected References. 12. Marketing Management in International Companies. Introduction. The Role of Marketing in International companies. Communication in Marketing. Marketing Research. Activities Determining what to adapt. Calculated Risks in International Marketing. Summary, mini-case: How May We Serve You? Discussion, Questions and Selected Readings. Selected References. 13. Operations Management in International Companies. Introduction. Goods and Services. Procurement Issues. Production Issues. Logistics. Summary, mini-case: Global Competitive Growth Strategy of Credit Lyonnais. Discussions, Questions, and Assignments. Selected References. 14. Human Resource Management in International Companies. Managing Human Resources in InternationalExpatriate Managers. Managing a Cross Cultural Workforce. Summary, mini case: Western Heart Institute and Research Centre. Discussions, Questions and Assignments. Selected Readings. 15. Control Issues in International Companies. Introduction. The Importance of Controls. Characteristics of an Effective Control System. Mechanisms. Information Systems as Part of Control Sytems. Performance Evaluation. Organizational Structure and Control. Summary, mini-case: Queen Island Telco. Discussion, Questions, and Assignments. 16. The Changing World of International Business. Introduction. Recent Events and International Business from the Perspective of each Chapter. Summary. Selected References. CASES: 1: Silver Leaf Tobacco (Kush) Limited. 2. Manners Europe. 3. Cameron Auto Parts. 4. Xian Dinner Theatre: The Tang Dynasty.

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