This is an up-to-date introduction to the field of international business that presents the real world of business in the global marketplace to students. The text contains real-world mini-cases and anecdotes from business practice. (Free to adopters of the main text only.)
Reihe
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Editions-Typ
ISBN-13
978-1-57718-021-0 (9781577180210)
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Schweitzer Klassifikation
