This text explains the authors' "Make No Assumptions" techniques which have been used in strategic planning at IBM and other Fortune 500 companies. It is intended to help corporate managers, executives and planners develop creative strategies to compete effectively.
Auflage
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Editions-Typ
Illustrationen
Maße
Höhe: 230 mm
Breite: 152 mm
Gewicht
ISBN-13
978-0-07-051926-8 (9780070519268)
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Schweitzer Klassifikation
New leadership challenges. Part 1 Vision: understanding the waves of innovation; exploiting industry experience curves; redefining industry power relationships; extending the enterprise; visualizing the electronic channels. Part 2 Strategy: reassessing the role of management; attaining a mind-set for the future; restructuring the channels. Part 3 Tactics and implementation: planning through linkage analysis; actualizing the vision; building the new organization. Appendices: a - executive workbook; b - linkage analysis - manufacturing; c - linkage analysis - healthcare industry; d - linkage analysis - education.
