Great new edition covers what you need to know for successful Facebook marketing
Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential.
* Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaigns
* Nine minibooks cover the essentials: Joining the Facebook Marketing Revolution; Claiming Your Presence On Facebook; Adding the Basics; Building, Engaging, Retaining, and Selling; Understanding Facebook Applications; Making Facebook Come Alive; Advanced Facebook Marketing Tactics; Facebook Advertising; Measuring, Monitoring, and Analyzing
* Explores the new Timeline design for Pages, changes to Facebook Insights, new apps to incorporate into your strategy, and more
Facebook Marketing All-in-One For Dummies, 2nd Edition is the perfect resource for any marketer who wants to build or refine a social media marketing presence that includes Facebook.
Auflage
Sprache
Verlagsort
Editions-Typ
Illustrationen
Maße
Höhe: 19 cm
Breite: 13 cm
Dicke: 2 mm
Gewicht
ISBN-13
978-1-118-46678-0 (9781118466780)
Schweitzer Klassifikation
Amy Porterfield is a social media strategist who helps clients maximize the marketing power of social media.
Phyllis Khare is a keynote speaker and trainer with Five Star Speakers and in-demand strategist for social media marketing.
Andrea Vahl is the community manager for Social Media Examiner, the largest online social media magazine.
Introduction 1
Book I: Joining the Facebook Marketing Revolution 7
Chapter 1: Exploring Facebook Marketing 9
Chapter 2: Creating Your Facebook Marketing Plan 27
Book II: Claiming Your Presence on Facebook 57
Chapter 1: Understanding Facebook Pages and Personal Accounts 59
Chapter 2: Creating Your Business Page 77
Chapter 3: Administering Your Facebook Business Page 111
Chapter 4: Arranging What Your Visitors See 141
Chapter 5: Using Your Personal Profile to Support Your Business 155
Book III: Adding the Basics to Your Facebook Page 171
Chapter 1: Posting to Your Page 173
Chapter 2: Facebook Apps 101 197
Chapter 3: Importing Your Blog Posts into Your Facebook Page 207
Chapter 4: Connecting Your Page to Twitter 229
Chapter 5: The Fine Print: Legal and Other Considerations 245
Book IV: Building, Engaging, Retaining, and Selling to Your Community 253
Chapter 1: Building Visibility for Your Page 255
Chapter 2: Engaging and Retaining Your Community 281
Chapter 3: Better Engagement with the Help of Facebook Like Links and Buttons 299
Chapter 4: Expanding Your E-Commerce Products and Services to Facebook 311
Chapter 5: Building Visibility for Your Personal Profile 325
Book V: Understanding Facebook Applications 335
Chapter 1: Customizing Your Page with Facebook Apps 337
Chapter 2: Using iFrame Apps to Create Custom Tabs 357
Book VI: Making Facebook Come Alive with Events and Contests 379
Chapter 1: Creating Facebook Events 381
Chapter 2: Building Excitement with a Contest 401
Chapter 3: Using Third-Party Contest Applications 413
Chapter 4: Promoting Your Contest and Analyzing the Results 441
Book VII: Advanced Facebook Marketing Tactics 459
Chapter 1: An Introduction to Advanced Facebook Marketing 461
Chapter 2: Marketing with Facebook Social Plug-ins 479
Chapter 3: Discovering Live Video Streaming on Facebook 501
Chapter 4: Stepping Out with Facebook Places and Facebook Deals 515
Book VIII: Facebook Advertising 533
Chapter 1: Advertising in Facebook 535
Chapter 2: Creating a Facebook Ad 555
Chapter 3: Testing, Measuring, and Modifying Your Ad 581
Book IX: Measuring, Monitoring, and Analyzing 601
Chapter 1: Setting Realistic Targets to Identify Success 603
Chapter 2: Exploring Facebook Insights 619
Chapter 3: Using Third-Party Monitoring Tools and Analyzing Results 635
Index 651
