Agribusiness can be understood as encompassing the scientific and practical aspects of activities involving both forward and backward linkages, which pertain to the production, processing, marketing, trade, and distribution of raw and processed food, feed, and fiber. Additionally, it encompasses the provision of inputs and services necessary for these activities. In order to achieve profit maximization, it is essential for businesspeople to possess strong managerial skills.
Efficient business management skills are crucial in helping entrepreneurs and businesspeople reach their full potential and successfully scale and operate their organizations. This book covers all facets of management, including general management, marketing, finance, entrepreneurship, and human resources, and has been compiled and edited for easy reading.
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ISBN-13
978-81-19215-68-3 (9788119215683)
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Schweitzer Klassifikation
B. Poongodi, Assistant Professor, KCT Business School, Kumaraguru College of Technology, Coimbatore - 641 049, Tamil Nadu, India.
1. The Essentials of Marketing
2. Setting High Goals
3. Marketing Communication
4. Contemporary Practices in Marketing
5. Marketing Research
6 Negotiation Skills
7. Costs and Investment Analysis
8. Working Capital Management
9. Financial Management
10. Human Resource Management I
11. Human Resource Management II
12. Supply Chain Management
13. The End Note References
