When you depend on users to perform specific actions-like buying tickets, playing a game, or riding public transit-well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.
This second edition by Torrey Podmajersky is an essential resource, thoroughly updated to incorporate the latest in collaborative tools and considerations for AI-generated UX content. It reflects significant advancements in the field of content design, updating every chapter with the latest UX methods and styles.
Understand the integration of UX content with the software development lifecycle
Learn content-first design to anchor UX text in meaningful dialogue
Apply UX text patterns effectively across varied brand voices
Enhance product usability and conversion with strategic UI text applications
Clearly articulate the business value of dedicated UX content efforts
Auflage
Sprache
Verlagsort
Maße
Höhe: 222 mm
Breite: 152 mm
Dicke: 20 mm
Gewicht
ISBN-13
978-1-0981-7433-0 (9781098174330)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Torrey Podmajersky helps teams solve business and customer problems using UX content. She has written inclusive and accessible experiences for consumer, technical, and business audiences in Google Ads, Google Cloud, Google Support, OfferUp, Xbox, and Microsoft. Torrey consults with B2B, B2C and mentoring clients, and teaches and speaks worldwide about UX and content design through her agency, Catbird Content.
