Digital Transformation is one of most discussed topics among senior management today. While "born digitals" or "digital natives" are well on their way to building digital businesses, traditional companies are still at early stages of their transformation journeys. At the same time, there is significant confusion on what digital transformation is and how it is different from digitisation and automation.
This book presents theories and frameworks for readers to understand and develop each of these elements. It provides processes to reassemble these components to create digital strategies across multiple industries including manufacturing, retail, and financial services. Outlining a simple model for digital transformation, this revised and updated edition offers a lens to look at the individual elements of the digital kaleidoscope. Its key features include covering all the crucial aspects of digital transformation required to build a career in consulting and implementation of digital strategy in business and presenting cases and examples from multiple industrial sectors to aid understanding of real-life practices and implementation of digital transformation. Structured in a reader-friendly manner to engage students, instructors, and junior and mid-level executives, it assumes no prior understanding of strategy, product development or process innovation.
Written for educators and students to teach, understand and implement Digital Transformation, this book will be of use to faculty and students of Business, Management and Marketing; Organizational Change; Production, Operations & Information; Management e-Business; Information / Knowledge Management; Innovation Management; Organizational Studies; and Management of Technology & Innovation.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Academic, Postgraduate, Professional Practice & Development, Professional Reference, and Undergraduate Advanced
Illustrationen
57 s/w Zeichnungen, 33 s/w Tabellen, 59 s/w Abbildungen, 2 s/w Photographien bzw. Rasterbilder
33 Tables, black and white; 57 Line drawings, black and white; 2 Halftones, black and white; 59 Illustrations, black and white
Maße
Höhe: 234 mm
Breite: 156 mm
ISBN-13
978-1-032-97203-9 (9781032972039)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Srinivas Pingali is an Adjunct Professor and Head of BRAIN Lab at BITS School of Management. He specializes in digital strategies, digital marketing and product management. Srinivas has published several books, case studies and articles on these topics and is a frequent speaker at industry forums.
Prior to his academic career, Srinivas has thirty years of varied experience in multinationals and entrepreneurial companies, across the globe.
Shankar Prakash is an Adjunct Professor at IIM Udaipur, specializing in AI, IoT, ML-Ops, and digital technologies. An Executive Fellow in Management from ISB, his research focuses on how digital and deep tech influence organizational capabilities and business models. With 20 years of industry experience in consulting and digital transformation across IBM, EY, Wipro, and TVS, he brings rich practical insights to academia. He holds engineering and management degrees from VIT and ISB.
Jyothi R. Korem is a Professor of Practice at Mahindra University in the area of strategy and general management. She has more than 25 years of experience in leading technology-led business transformation engagements across various industries in different parts of the world. She brings a unique perspective to digital transformation having worked across the value chain - product, consulting, and IT service organizations. Jyothi has a master's in industrial engineering from the National Institute of Industrial Engineering (IIM), Mumbai, and is an Executive Fellow in Management (doctoral equivalent) from the Indian School of Business, Hyderabad.
Autor*in
Indian Institute of Management, India.
List of Figures. List of Tables. List of Exhibits. Preface to the Second Edition. Preface to the First Edition. Acknowledgement. Glossary. 1. Introduction to Digital Transformation 2. Strategic Management 3. Product and Process Innovation 4. Business Model Innovation 5. Organisational Innovation 6. Digital Technologies 1 7. Digital Technologies 2 8. Composite Technologies 9. AI and Gen AI 10. Platform Strategies 11. Digital Security 12. Implementing Digital Technologies 13. Building Digital Business Cases. Index.
