Examine the reasons for the rapid growth of China's tourism industry
Tourism and Hotel Development in China: From Political to Economic Success is a comprehensive guide to the development of the tourism industry in Mainland China following the end of the Cultural Revolution. Conceived as a textbook but equally valuable as a professional resource for consultants, researchers, and tourist organizations, this insightful book tracks the unique circumstances that sparked the growth of China's tourism and hotel industry from a political, diplomatic activity to a burgeoning economic industry. The book includes background information on geography, culture, history, politics, and economics, and examines the evolution of tourism policies, inbound vs. outbound travel, hotel operations and trends, and the Chinese government's role in developing tourism.
China may be a latecomer to international tourism development, but visitors have made it one of the world's top 10 travel destinations every year since 1994. Since historic policy shifts in 1978 opened China's doors to the outside world, inbound tourism has played a significant role in building a national economy. And the increase in disposable income among China's citizens has helped create a sizable market for domestic and outbound tourism as well. Tourism and Hotel Development in China looks at the major factors and characteristics of each type of tourism, international hotel development trends and their influence on China's hotel industry, related human resources issues, travel services, the development of hotel chains in China, compensation and incentive management, and the future of China's tourism and hotel industry.
Topics examined in Tourism and Hotel Development in China include:
travel and tourism, pre-and post-1949
the Asia market
the intercontinental market
international tourism in different regions of China
popular urban tourist destinations in China
approved outbound destinations
outbound travel to Hong Kong
challenges facing travel services
local protectionism
travel agencies
hotel franchising
foreign vs. local hotel chains
outsourcing
and much more!
Tourism and Hotel Development in China: From Political to Economic Success follows the journey of China's tourism industry from a public relations vehicle, restricted by the economy and controlled by the government, to an important source of commerce for a country whose national economy was nearly on the verge of collapse.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Maße
Höhe: 210 mm
Breite: 148 mm
Gewicht
ISBN-13
978-0-7890-1258-6 (9780789012586)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Ray J Pine, Terry Lam *Deceased*, Hanquin Qui Zhang
Preface
Chapter 1. Introduction: Background Information on China
Geography
Population and Culture
Politics and Economics
Tourism Development
Chapter 2. Historical Review of Tourism
Travel and Tourism Pre-1949
Travel and Tourism Post-1949
Chapter 3. China's Inbound Travel
Introduction
Chronology of International Tourism Development in China
Major International Tourism Markets in China
Characteristics of the Foreign Tourist Inbound Market
Major Destinations of International Tourists
Popular Urban Tourist Destinations in China
Chapter 4. Domestic Tourism
Introduction
Historic Development of Domestic Tourism in China
Social, Economic, and Political Factors Affecting Domestic Tourism
Characteristics of Domestic Tourism
Development Potential of Domestic Tourism
Conclusion
Chapter 5. China's Outbound Travel
Introduction
Economic Growth in Asia-Pacific and China
Aspects of China's Outbound Tourism
Case Study: Outbound Travel to Hong Kong
Conclusion
Chapter 6. The Evolution of National Tourism Policies
Introduction
Tourism Serves As Part of Foreign Affairs (1949-1966)
Tourism Serves As a Diplomatic Tool (1966-1978)
Chapter 7. The Government's Role in Developing Tourism in China
Introduction
1978-1985
1986-1991
1992-2002
Conclusion
Chapter 8. Tourism Policy Implementation in China
Introduction
Concept of Policy Implementation
Examination of Tourism Policy Implementation in China
Two Patterns of Tourism Policy Implementation in China
Opportunities and Difficulties in Tourism Policy Implementation
Conclusion
Chapter 9. China Travel Services
Introduction
Historical Development of Travel Services in China
Development Characteristics of the Travel Services Industry
Performance of Different Types of Travel Agencies
Future of Travel Agencies
Challenges and Opportunities Facing Travel Services in China
Conclusion
Chapter 10. World Hotel Development Trends and Their Influence on China's Hotel Industry
Introduction
Western Chains' Domination of the World Hotel Industry
Hotel Company Business Formats
Comparison of China's and Foreign Hotel Companies
Conclusion
Chapter 11. China's Hotel Industry Development Since 1978
Introduction
Growth in Size of China's Hotel Industry
Hotel Categories in China
Hotel Ownership in China
Comparisons by Hotel Size
Key Influences on China's Hotel Industry Development
Conclusion
Chapter 12. Hotel Chain Development in China
Introduction
Global Dominance of Chain Hotels
Hotel Chain Development Strategies
General Overview of Hotel Chain Operations
Barriers to Hotel Chain Development
Conclusion
Chapter 13. Hotel Operations in China: Outsourcing
Introduction
An Overview of Outsourcing
A Case Study in Shanghai
Conclusion
Chapter 14. Compensation and Incentive Management in Chinese Hotels
Introduction
Historical Development of Employee Compensation in China
China's Compensation Laws
Labor Problems in Hotels
New Strategy
Conclusion
Chapter 15. Employee Motivation in Chinese Hotels
Introduction
Present Job Market
Work Motivation in Chinese Hotels
A Survey of Ho
