The Awakening Giant

This book is about Imperial Chemical Industries' response to the changing social, political and economic environment of the past twenty years. Using an extensive series of personal interviews and archival material, Andrew Pettigrew examines the evolution of organization structure and culture, technology, and union-management relations within this corporate giant over an extended period of time. It is an account, told from the inside, by one of the world's leading management and organization theorists. The book should become a standard text in corporate strategy, organizational analysis and change, and business history. But anyone with an interest in managing change in a large corporation should find it rewarding reading.