Empower Product Teams to Rock the World by Uncovering and Overcoming Dangerous Traps
Untrapping Product Teams guides you to simplify what gets unintentionally complicated and equips you to overcome dangerous traps while steadily driving customer and business value. This isn't just another book about product management. It's a thought-provoking guide filled with simplicity, encouraging you to act today for a better tomorrow.
This book is for anyone facing the challenges of working on or with product teams. It lays out leading best practices, combined with "secret ingredients" crafted by the author based on years of experience. Learn what makes or breaks product teams so you are ready to do what it takes to thrive with digital products.
Learn the differences between coordinative and collaborative workflows
Recognize dangerous traps and the strategies to overcome them
Explore the product journey: simplify decision-making, apply mindful product discovery, use delivery to accelerate value, and measure results beyond outputs
Craft product principles and set solid foundations for product teams
Benefit from proven product health checks to uncover where to act today for a better tomorrow
"This is my new favorite book on product management. Untrapping Product Teams covers everything you need to know to lead a product team and be successful as a product manager. Author David Pereira does an excellent job of pointing out biases and thinking traps that doom products. The book is full of many insights and tools that will be useful for years to come."
--Mike Cohn, co-founder of Agile Alliance
"David's book shares several hard-earned lessons of what happens when product leaders, product managers, and especially product owners are not trained to succeed in their jobs, and they go on to make predictable and avoidable mistakes. This book can help you avoid some of these pitfalls."
--Marty Cagan, partner, Silicon Valley Product Group
"This book touches on all the daily essentials for a product person. It's a practical guide and a meta-analysis rolled into one, serving as the 'Greatest Hits' album of Product Management. Ideal for newcomers and an excellent refresher for those already immersed in the field."
--Petra Wille, author of Strong Product People
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Rezensionen / Stimmen
"David's brilliant book will help you decipher the chaos of product management and show how to escape all the traps that may condemn your product teams to mediocrity."
--Maarten Dalmijn, author of Driving Value with Sprint Goals
"Untrapping Product Teams is the best way to transition your teams from delivery to empowered. Help your product teams break free of constraints and change the trajectory of your business with David's book. He speaks not just theory, but from experience."
--Aakash Gupta, author of Product Growth
"David wrote the book I wish I had read 20 years ago. Instead, I faced these common product team traps without a map of how to practically navigate them. This book is full of wisdom and inspiration for new and experienced product professionals alike. It will save you a lot of time and energy!"
--Simonetta Batteiger, CEO, Inclusive Leaders
"David's book is an antidote to bullshit management, and at the same time, it's so much more than that. It's a wake-up call for product teams to regain clarity and focus. It's a survival kit for every PM in the trenches facing a reality that other product books fail to acknowledge. There is no fluff, no ideal-world scenarios, only experience-based learnings and a generous amount of eye-opening honesty."
--Ioana Ognibeni, Product Lead and Coach
"For those seeking no BS product management, David has got you covered! This book is full of practical and easy-to-follow advice to help you stop building a feature factory. David provides you simple frameworks and templates to use immediately."
--Shyvee Shi, Product Lead at LinkedIn; author of Reimagined: Building Products with Generative AI
"Real-world product management is messy and full of traps that prevent great outcomes. Use David's experience and nonprescriptive guidance to make good choices and help your company succeed."
--Gil Broza, Value Delivery and Agile Leadership Expert; author of Deliver Better Results
"I worry that many aspiring product managers will read Part I of this book and run away screaming. David lays bare the challenges that many will encounter in this role. The brave ones who venture to Part II will find practical advice and tools that will enable them to overcome those challenges and set them up for real success. If they press on to Part III, they will know how to stay that way. Plenty of experienced product people could also learn a thing or two to help them untrap themselves and their teams!"
--Phil Hornby, Product Coach, for product people
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Maße
Höhe: 229 mm
Breite: 174 mm
Dicke: 16 mm
Gewicht
ISBN-13
978-0-13-533538-3 (9780135335383)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
David Pereira is a product leader with more than 15 years of experience. He has sharpened his skills by leading diverse teams, from startups to giant corporations. Since 2020, he has openly shared his mistakes, failures, and insights on product management, reaching over 10 million readers worldwide. His thought-provoking courses have more than 15K satisfied students across 120+ countries.
Foreword by Ash Maurya xiii
Foreword by Jim Highsmith xv
Preface xvii
About the Author xxi
Introduction 1
Who Can Benefit from This Book 2
How to Read This Book 3
What to Expect from Untrapping Product Teams 3
Part I: Facing Dangerous Traps 5
Chapter 1: How Common Ways of Working Trap or Untrap Teams 7
How Feature Factory Companies Work 8
Coordinative Flow: A Logical Way of Working with Unexpected Results 12
Nine Out of Ten Ideas Will Fail 15
Collaborative Flow: A Simple Way of Working with Outstanding Results 16
Key Takeaways 21
Chapter 2: The Mindset Impacts on Dangerous Traps 23
What's a Growth Mindset? 25
What's a Fixed Mindset? 25
Identifying the Mindset's Impacts 26
Output over Outcome 27
Opinions over Evidence 28
Prescriptive Roadmaps over Embracing the Unknown 30
Meeting Deadlines over Achieving Goals 32
Implementing Solutions over Solving Problems 33
Key Takeaways 35
Chapter 3: What Distracts Teams from Creating Value 37
Facing the Real Enemy: Bullshit Management 38
Gathering Requirements: A Distraction to Value Creation 39
Extensive Product Backlog: When the Past Limits the Future 40
Output Reports: Wasting Time 42
Consensus-Driven Decisions: Slowing Down Progress 43
Output Approval: Limiting Team's Accountability 44
Meeting Marathon: Long Days with Little Value Created 45
Fear of Saying No: The Art of Getting Overwhelmed 46
Bridge Communication: Becoming the Bottleneck 47
Opinion-Driven Decision: Ignoring Evidence, Creating Waste 48
Failure Avoidance: Killing Innovation Chances 50
Bullshit Management Check 51
Key Takeaways 51
Part II: Overcoming Dangerous Traps 53
Chapter 4: Using the Right Ingredients for Product Teams 55
How a Simple Restaurant Became the World's Number One 56
Understanding the Right Ingredients for Product Teams 56
What a Solid Product Strategy Enables 57
Accelerating Learning with Product Discovery 59
Approaching Product Delivery Mindfully 61
Finding the Right Ingredients for Your Situation 62
Key Takeaways 63
Chapter 5: Crafting a Meaningful Product Strategy 65
Identifying Who You Serve 66
Understanding Your Product Stage 68
Product Vision: Knowing Where to Land 69
Lean Canvas: Defining the Key Aspects to Thrive 72
Value Curve: Designing to Differentiate 80
Roadmap: Establishing Clarity on What to Achieve 82
Key Takeaways 86
Chapter 6: Forget What You Know to Get Ready for the Unknown 89
My Unforgettable First Date with Product Discovery 90
Biases: Blocking Learning Opportunities 91
Confirmation Bias: The Art of Missing Opportunities and Creating Waste 92
Commitment Escalation: Making a Bad Situation Even Worse 92
Sunk-Cost Fallacy: The Fear of Losing Triggering More Losses 93
Bandwagon Fallacy: Following the Masses Without Knowing Why 94
Value Drivers: Doing What Matters for Customers and the Business 95
Do What's Right, Not What's Easy 97
Key Takeaways 98
Chapter 7: Embarking on a Journey to Discover What Matters 99
Understanding the Discovery Journey 99
Clarify the Goal: Know What Success Looks Like 101
Understand Your Audience: Know How Customers Use Your Product 102
Uncover Value Drivers: Identify What's Worth Pursuing 104
Prioritize and Focus: Take One Value Driver at a Time 107
Reinvent the Future: Diverge and Converge 109
Deal with Assumptions: Drop Bad Ideas Fast Enough 110
Use Evidence to Progress: Experiment, Learn, Decide 116
Key Takeaways 118
Chapter 8: Enabling Product Delivery Beyond Outputs 119
How the Wrong Approach to Product Delivery Leads to a Feature Factory 120
Product Backlog: Organizing What Drives Value 121
Refinement: Building Shared Understanding 125
Alignment: Setting the Next Goal 127
Getting Things Done 129
Using Tech Debt: Accelerate Learning to Avoid Poor Investment 131
Review: Getting Business and Product Aligned 134
Improve: Strive to Continuously Become a Better Team 135
Key Takeaways 136
Chapter 9: Defining and Measuring Actionable Metrics 139
Data Traps: Avoid Common Traps 140
Leading versus Laggard Metrics 141
Input versus Output Metrics: Understanding Control and Influence 143
Defining Metrics: Focus on Signs While Ignoring Noise 144
Measuring Results: Be Careful, You're Not a Stockbroker 146
Sharing Results: Spread the News about Outcomes 147
Pro Hints: Saving You Hours per Week 148
Usual Metrics: The Bread and Butter of Analytics 149
Key Takeaways 151
Chapter 10: Getting the Teams Right 153
Common Product Teams Setup 154
Roles and Responsibilities: Who Takes Care of What 160
Product Managers versus Backlog Managers 162
Software Engineers versus Coders 165
Product Designers versus Pixel-Perfect Designers 167
Agile Coaches versus Agile Rulers 168
Key Takeaways 169
Chapter 11: Building Solid Relationships 171
Who the Stakeholders Are 172
Power and Interest: How to Improve Collaboration with Business Stakeholders 173
Sharpening Communication: How to Ensure Shared Understanding 175
Establishing Alignment: No More Confusion 177
Breakthroughs Occur with Real Interactions Instead of Shallow Ones 179
Key Takeaways 180
Part III: Remaining Untrapped 183
Chapter 12: Establishing Product Principles 185
Why Product Principles? 186
How to Craft Product Principles 186
How to Ensure Principles Are Kept Alive 188
Evolving the Product Principles 190
Principles That Helped My Teams 190
Key Takeaways 196
Chapter 13: Assessing Your Company's Dynamics 197
Leadership: Creating a Space Where Great Ideas Can Happen 198
Product Perception: Are You Ready to Thrive? 200
Product Leadership: Coordination or Collaboration? 201
Team Topology: Setting Teams Ready to Rock 202
Risk Tolerance: From Fear to Courage 203
Key Takeaways 204
Chapter 14: Evaluating How Your Product Strategy Implementation Simplifies Decision Making 205
Ownership: Clear Accountability, Better Results 206
Prioritization: Moving from Serving to Partnering 207
Decision Making: Progress over Analysis 208
Goals: Clarity on Where You Want to Land 208
Collaboration: Getting Together to Create What Matters 210
Key Takeaways 211
Chapter 15: Understanding How Quickly You Can Drop Bad Ideas 213
Value Proposition: Clarity on What's Most Important 214
Customer Interviews: Creating Insights to Unlock Learning 215
Identifying Assumptions: Knowing What We Don't Know 216
Testing Assumptions: Confronting Reality 217
Ideation: Creating a Better Future 218
Key Takeaways 219
Chapter 16: Examining How Fast You Can Drive Business and Customer Value 221
Implementation: Prioritizing Learning over Scalability 222
Measure Results: Focusing on What Moves the Needle 223
Feature Removal: Getting Rid of Distractions 223
Facing Failures: Learning versus Blaming 224
Product Backlog: Past Promises versus Future Opportunities 226
Key Takeaways 227
Wrap-Up 229
Appendix: Untrapping Lessons 233
Bibliography 235
Index 237
