This sixth edition of the text includes updated coverage of topics such as the global economy, entrepeneurship, ethics, restructuring, continuous improvement, integrated operations, manufacturing and virtual organizations. There is also a new chapter on tools and techniques for strategic analysis at the business level, and the model of the strategic management process has been revised to reflect strategic analysis at different organizational levels.
Auflage
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Editions-Typ
Illustrationen
Maße
Höhe: 250 mm
Breite: 200 mm
Gewicht
ISBN-13
978-0-256-15478-8 (9780256154788)
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Schweitzer Klassifikation
Overview of strategic management; strategic management; strategy formulation; defining the company mission; the external environment; the global environment; strategic considerations for multinational firms; environmental forecasting; internal analysis; formulating long-term objectives and grand strategies; strategic analysis and choice in single or dominant product businesses; building substantial competitive advantages; strategic analysis and choice in the multibusiness company; rationalizing diversification and building shareholder value; strategy implementation; implementing strategy through action plans, functional tactics, and employee empowerment; implementing strategy through restructuring and reengineering the company's structure, leadership, culture and rewards; strategic control and continuous improvement.
