Appropriation and the post modern ethic; architecture is a narrative art; artificial emotions; be here there; choice is overrated; designing for technology; digital Frankensteins; Eisenstein, Einstein, and the space/time continuum; fear of media; gratuitous interactivity; the laws of cumulative media; learn by doing; media evolution's axioms; multimediocrity; nonlinear storytelling; programmer as artist; psychoergonomics; remote control group; shoot your friends; social computing; sticking your finger in the electronic hearth; submersive multimedia; user or player; virtual relativity; when in ROM. (Part contents.)