Taking an industry approach to cases in strategic management, this casebook features over 30 new cases and has an international focus - more than half of the cases deal with multinational firms.
Auflage
International 2 Revised ed
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Maße
Gewicht
ISBN-13
978-0-07-114619-7 (9780071146197)
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