It's time to put the 'marketing' back into email marketing.
Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company.
Fully updated, this second edition of Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic.
This book will enable you to:
¿ Master the principles of holistic email marketing to drive higher engagement and ROI
¿ Create persuasive, customer-focused campaigns using behavioural science and psychology
¿ Develop email strategies that build lasting, meaningful customer relationships
¿ Confidently analyse and refine your campaigns for continuous improvement
¿ Stay ahead of trends with actionable insights into AI, automation and personalisation
Auflage
Sprache
Verlagsort
Zielgruppe
Editions-Typ
Maße
Höhe: 216 mm
Breite: 140 mm
Dicke: 18 mm
Gewicht
ISBN-13
978-1-78133-908-4 (9781781339084)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Kath Pay is a ground-breaking speaker, trainer and consultant in the art and science of email marketing. With nearly three decades of experience, she puts her knowledge into practice as founder and CEO of Holistic Email Marketing.
