Written in straightforward language, this useful guide offers tried and tested advice on constructing profitable marketing strategies for your business. Revealing how to revitalize your products and services using straightforward marketing know-how, How to Market Your Business covers everything from market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully.
Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. With a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience.
Rezensionen / Stimmen
"Thoroughly rewritten to keep readers up to date with all the new channels to market." Profit, May/June 2008
Auflage
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Editions-Typ
Produkt-Hinweis
Maße
Höhe: 234 mm
Breite: 156 mm
Dicke: 15 mm
Gewicht
ISBN-13
978-0-7494-5145-5 (9780749451455)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Dave Patten runs his own marketing advisory business, which can be found at www.marketing-taunton.co.uk. He has had 20 years first-hand experience in finance and marketing.
Chapter - 01: What is marketing?;
Chapter - 02: Market research;
Chapter - 03: The internet;
Chapter - 04: Advertising;
Chapter - 05: Direct response marketing;
Chapter - 06: Public relations;
Chapter - 07: Selling and sales promotion;
Chapter - 08: Exhibitions and shows;
Chapter - 09: Starting in exports;
Chapter - 10: New products: innovation, patents, licensing and design
