Designed to give a clear and comprehensive guide to the essential terms of modern business for everyone invloved in the study of business, whether as a student following a course of business study at school or in further education, as a professional seeking further qualifications in related topics or as a practising manager seeking enlightenment for terms which have now become part of everyday language of business. The main fields of theory covered in the book are financial and management accounting, production, business policy, company law, international aspects of business, economics, marketing, organizational structures, personnel management and management of information technology. The guiding principle throughout has been that of relevance to the contemporary issues of the expanding boundaries of the modern business world.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für Grundschule und weiterführende Schule
Für höhere Schule und Studium
Für die Erwachsenenbildung
Für Beruf und Forschung
Illustrationen
Maße
Höhe: 204 mm
Breite: 136 mm
Gewicht
ISBN-13
978-0-00-434374-7 (9780004343747)
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Schweitzer Klassifikation