Integrated Business Innovation shows how organizations can move beyond the buzz of Artificial Intelligence, particularly Generative AI, and apply it thoughtfully to solve real-world business problems. While tools like ChatGPT and other large language models offer accessible and intuitive power, many companies struggle to extract lasting value because they fail to clearly define the problems they are trying to solve. This book addresses that gap by integrating the principles of Design Thinking with AI capabilities, offering a structured approach to identifying business challenges and developing innovative, customer-centered solutions.
Across twelve chapters, the book blends foundational insights with applications across industries such as healthcare, manufacturing, retail, government, and education. With a wide array of illustrative mini cases woven throughout, readers will learn how to recognize strategic opportunities, navigate implementation challenges, and unlock measurable business impact using AI.
This book is a vital new resource for undergraduates, postgraduates and professionals on executive education courses and will also appeal to leaders, practitioners and consultants, equipping readers with the mindset and methods needed to innovate with purpose in an era of intelligent systems.
Rezensionen / Stimmen
"Combines strategic clarity with design depth. It equips leaders to innovate not just fast, but smart with empathy, technology, and evidence." Dr. Feng Zhu, Professor, Technology and Operations Management, Harvard Business School
"An Invention can be an Innovation if it creates recognizable Value. Likewise, a key engine of Value creation is Innovation. With his book Strategic Integrated Innovation, Vijay lays out a methodology for Innovation for everyone." Marty Curran, Retired Innovation Officer, Corning Incorporated
"There are plenty of books on AI, but few others if any that put that technology in the broader context of tech-enabled innovation, and that focus primarily on AI's transformational impact on key industries. Those foci make Pandiarajan's book uniquely valuable." Dr. Thomas H. Davenport, Distinguished Professor, Babson College; Research Fellow, MIT Initiative on the Digital Economy, Author of All In on AI, The AI Advantage, and Working with AI
"Bringing clarity to the buzz around AI, this book connects emerging technologies with human-centered design. It guides innovators across sectors to identify problems worth solving-and solve them with lasting business impact." Kathy Fish, Recently Retired Chief Research, Development and Innovation Officer, Procter & Gamble
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Postgraduate, Professional Reference, and Undergraduate Advanced
Illustrationen
76 s/w Abbildungen, 14 s/w Photographien bzw. Rasterbilder, 62 s/w Zeichnungen, 8 s/w Tabellen
8 Tables, black and white; 62 Line drawings, black and white; 14 Halftones, black and white; 76 Illustrations, black and white
Maße
Höhe: 246 mm
Breite: 174 mm
ISBN-13
978-1-032-96248-1 (9781032962481)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Vijay Pandiarajan, PhD is a faculty member of the Technology & Operations department at the Ross School of Business, The University of Michigan, Ann Arbor, USA. He focuses on teaching and researching Innovation and Technology. Before joining the Ross School faculty, he held leadership positions at various global companies, including Accenture, Verizon, and Whirlpool Corporation. His educational highlights include a Sloan Fellows MBA degree from the Massachusetts Institute of Technology (MIT) Sloan School of Management, Cambridge, USA, with a focus on Technology and Innovation; a PhD in Industrial Engineering from the West Virginia University, Morgantown, USA; a Master's degree in Aircraft Production Technology from the Indian Institute of Technology, Madras, India; and a bachelor's degree in Mechanical Engineering from the University of Madras, India. He built Jaguar fighter planes at Hindustan Aeronautics Ltd, collaborating with British Aerospace, Safran (previously Turbomeca), and Rolls-Royce before pursuing his doctoral studies.
Part 1 Innovation, Design Thinking, 4th Industrial Revolution Technologies and An Integrated Framework - MAGIC-B (c) 1. Introduction 2. Business Innovation and Models 3. Design Thinking Methods 4. The Fourth Industrial Age Revolution 5. Artificial Intelligence - Evolution 6. Integrated Innovation Framework - Design Thinking /4IR Part 2 Technology Enabled Business Innovations in Select Industry Verticals 7. Artificial Intelligence Value Impact in Health Care 8. Artificial Intelligence Value Impact in Manufacturing 9. Artificial Intelligence Value Impact in Retail 10. Artificial Intelligence Value Impact in Service Industry 11. Artificial Intelligence Value Impact in Government 12. Artificial Intelligence Value Impact in Education Part 3 Design Thinking + 4IR Integrated Case Studies Case Study 1 - Bringing AI to Aisles - A Design Thinking Approach to Optimize Grocery Shopping Case Study 2 - Design Thinking with 4IR for Manufacturing Case Study 3 - SleepWell - Sleep Apnea Design Thinking Solution Case Study 4 - Generative AI Application Personal Assistant Functional Design for On-demand Healthcare Services Case Study 5 - Michigan Air Coolers - AI Tools Enabled Solution Development
