I. OVERVIEW OF WORLD BUSINESS.
1. Nature of International Marketing: Challenges and Opportunities.
2. Trade Theories and Economic Development.
3. Trade Distortions and Marketing Barriers.
II. WORLD MARKET ENVIRONMENT.
4. Political Environment.
5. Legal Environment.
6. Culture.
7. Consumer Behavior in the International Context: Psychological and Social Dimensions.
III. PLANNING FOR INTERNATIONAL MARKETING.
8. Marketing Research and Information System.
9. Market Analysis and Foreign Market Entry Strategies.
IV. INTERNATIONAL MARKETING DECISIONS.
10. Product Strategies: Basic Decisions and Product Planning.
11. Product Strategies: Branding and Packaging Decisions.
12. Distribution Strategies: Channels of Distribution.
13. Distribution Strategies: Physical Distribution and Documentation.
14. Promotion Strategies: Personal Selling, Publicity, and Sales Promotion.
15. Promotion Strategies: Advertising.
16. Pricing Strategies: Basic Decisions.
17. Pricing Strategies: Terms of Sale and Payment.
V. SPECIAL TOPICS: FINANCIAL ENVIRONMENT AND DECISIONS.
18. Sources of Financing and International Money Markets.
19. Currencies and Foreign Exchange.
Subject Index.
Name Index.
Company and Trademark Index.
Country Index.
