An academic commentary and literature review around the theoretical concepts of integrated corporate communication. The book stresses the critical importance of the human interface in a world of technological advance, the importance of two way communications, and of developing a better understanding of other individual's or group's priorities and values through direct contact, negotiation, consultation and vision.
Sprache
Verlagsort
Zielgruppe
Produkt-Hinweis
Maße
Höhe: 234 mm
Breite: 142 mm
ISBN-13
978-0-7494-2373-5 (9780749423735)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Following a successful career in media and industrial/commercial public relations, Dr. Oliver currently lectures and researches at Thames Valley University in London. She is an external examiner for undergraduate and postgraduate degree programmes at Bornemouth and Stirling Universities respectively. She is founding editor in chief of the international academic quarterly "Corporate Communications" journal, a fellow fo the royal society of Arts and chair of the International Public Relations Association.
Autor*in
Emeritus Professor (WLBS)
Managing individual communication; managing communication at group level; managing the organization in the external environment; research management; managing the ethical dimension.
