Kenichi Ohmae's The Borderless World has changed the way managers view the world and their businesses, and how they invent, commercialize and compete. It vividly shows the increasing dominance of consumers over companies and countries, and the resultant melting away of national economic borders to create a global market. Ohmae's timely advice has enabled major Japanese companies to capture new markets across the world. You too can profit from his proven wisdom.
Auflage
Sprache
Verlagsort
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Maße
Höhe: 199 mm
Breite: 130 mm
Dicke: 19 mm
Gewicht
ISBN-13
978-1-86197-584-3 (9781861975843)
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Schweitzer Klassifikation
Kenichi Ohmae, a former senior partner of McKinsey & Company, has counselled major corporations and governments on their international strategies and operations for twenty years. Widely recognised as one of today's top business gurus, he is the author of the highly acclaimed Triad Power and The End of the Nation State. He lives in Tokyo.
