A comprehensive guide on word choice and images. Intended for anyone who designs, writes, publishes, or selects content for humans.
Sprache
Produkt-Hinweis
Fadenheftung
Gewebe-Einband
mit Schutzumschlag
Maße
Höhe: 216 mm
Breite: 140 mm
Dicke: 11 mm
Gewicht
ISBN-13
979-8-218-38626-9 (9798218386269)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
Dr. Jen O'Ryan is a strategist specializing in Inclusion, Diversity, and Representation. She works with business leaders to humanize their brand, content, and messaging. Jen combines a PhD in Human Behavior with 25 years of leading global product launches, designing new experiences for customers, and building teams. Blending humor, storytelling, and evidence-based approaches, Jen provides a unique perspective on how word choice and images can bring people in-or shut them out-of your brand's message. She is passionate about meeting people where they are and showing them a way toward realistic and sustainable change.
