Within firms both large and small, thinking about strategy has undergone profound change in the 1990s. The way decision-makers come to understand why some firms compete successfully and others fail, and the role managers play in each firm's fate, is very different to the 1980s. This text offers an introduction to the approaches which have made the greatest contribution to the new directions in strategic thinking. It provides managers with a foundation for tackling challenges as diverse as: seizing opportunities presented by competition policy; building and deploying the firm's knowledge base; developing the competitive advantages of the brand; creating information technology resources and extracting the maximum advantage from them; recognizing and exploiting leadership for change; and identifying and integrating the financial dimension of strategic thinking.
Sprache
Verlagsort
Zielgruppe
Maße
Höhe: 215 mm
Breite: 140 mm
ISBN-13
978-1-86508-207-3 (9781865082073)
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Schweitzer Klassifikation
Garry Twite, Senior Lecturer in Finance at the Australian Graduate School of Management UNSW, and Michael O'Keeffe, National Business Manager - Produce, of Franklins Limited, worked with Rabobank Australia Limited to assemble a team of experts on corporate strategy to provide this succinct introduction. They include Professor Fred Hilmer, Professor Ian Marsh, and Professor Grahame Dowling from AGSM, Professor David Wilson from Pennsylvania State University and Professor Peter Roberts from Carnegie Mellon.
Foreword by RabobankForeword by the Australian Graduate School of ManagementAcknowledgmentsFigures and tablesContributors1 Introduction - G. Twite & M. O'Keeffe2 Competition Policy: Underlying Ideas and Issues - F. Hilmer3 Business Strategy and Industry Policy - I. Marsh4 The Triumph of the Firm - R. Marks5 Knowledge, Tacit Understanding and Strategy - T. Devinney6 Corporate Super-Brands: The Roles of Corporate Image and Reputation - G. Dowling7 Schumpeter and the Dynamics of Firm Strategy - P.Roberts8 Defending Market Share Against a New Entrant - J. Roberts, C. Nelson & P. Morrison9 The Effective Leadership of Corporate Change - D. Turner10 Steps to the Future: Emerging Approaches to IT-Based Organisational Transformation - C. Sauer11 Strategic Management of Value Creating Networks - M. O'Keeffe & D. Wilson12 Valuation and Financial Strategies - T. Smith & G. Twite13 The Future - G. TwiteNotesIndex
