Introduction: FC Barcelona, a Club Apart or Just Like All the Rest?, Part I: History and Political Culture, 1. FC Barcelona, Football, Politics and Culture: Foundations and Legacies, 2. The Transformation of FC Barcelona from 'More Than a Club' to a Global Brand, 3. FC Barcelona, Governance, Democracy and the Commercial Impulse: Striking the Balance, 4. Presidential Politics in FC Barcelona and Power in Contemporary Catalonia, 5. Politics, Identity, Capitalism and Desire: An Anthropologist Reports from Camp Nou, Part II: Media, Cultures, and Identities, 6. Folklore, Narratives and Metanarratives: The Commodification of FC Barcelona's Storytelling, 7. FC Barcelona and Media Representations: Scottish Perspectives, 8. A Historical Perspective on Fan Cultures at FC Barcelona: Spectators, Supporters and Hooligans, 9. FC Barcelona and Digital Communication in the Twenty-First Century: Strategy, Values and Entertainment in a Brave New World, Part III: Brands and Commodities, 10. Studying FC Barcelona as a Corporate Body: How to Become a Global Entertainment Multinational in the Post-COVID Era, 11. Sport Diplomacy and Sport Place Branding in the Metropolitan, National and International Space: Promoting FC Barcelona and Catalonia, 12. FC Barcelona and the European Super League: Necessity and Desire, Part IV: FC Barcelona and its International Markets, 13. Lionel Messi as a Global Icon: The Player as Personal Brand in the History of FC Barcelona, 14. FC Barcelona and the Middle Eastern, Chinese and Asian Markets: Eastern Frontiers, 15. FC Barcelona in the United States: A Situational Assemblage, 16. FC Barcelona and Africa: The Blind Spot of Corporate Communication, Conclusion: A Catalan Club or a Global Superpower?
