StartUp.com

Startup.com takes you through all the stages of starting up a business on the Internet - from the initial idea, through business planning, and on to setting up and growing the business, it consistently provides essential practical guidance and advice. Issues covered include: *Internet hot topics and growth areas and their business dynamics *planning your business so that you stand the best possible chance of success *how to hire and retain the right kind of help *your role and that of your staff *securing funds *legal issues *how to survive and prosper when the Internet bubble bursts. The book draws upon the knowledge and experience of a team of experts drawn from every relevant field - these include entrepreneurs such as Keith Young and Alastair Shaw, investors and consultants, as well as major players such as KPMG and Mishcon de Reya, all of whom present professional expertise and insight from some of the most famous and successful Internet start-ups, such as EasyNet, RealNames and NetBenefit. "You can be a successful entrepreneur. You can change the world. You can be anything you want to be."From the Introduction, by Keith Young, Chairman, NetB2B2 The Internet has unshackled business thinking and liberated innovation and vision.
In this new business democracy, contacts and a big name take second place to great ideas, energy, flair and determination. But you have to be fast in evaluating and implementing your concept, as someone brighter and faster could be about to start on the same patch. Startup.com is for anyone who is thinking of joining the Internet economy and grasping some of the excitement and challenges of building a new world. It will also be an invaluable resource for those currently involved in e-business who want to ensure the continued success of their venture. By assuming that you have an understanding of general business ideas already, it cuts straight to immediate practical advice and guidance for anyone setting up or running an Internet business. Using checklists, real-life business plans and case studies, it takes you through every step of the process, pointing out the pitfalls and telling you how to avoid them.