This is an activity based book, supported by illustrations and is aimed at 12-15 year olds covering an important topic in media studies. It looks behind the glamour of advertisements in magazines and on television, follows a "campaign" and examines the way the industry works - including the role of "watchdog" bodies. Much use is made of authentic materials, and imaginative group and class activities are suggested.
Reihe
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für Grundschule und weiterführende Schule
Illustrationen
line drawings, b&w half-tones, index
Maße
Höhe: 250 mm
Breite: 175 mm
Dicke: 12 mm
Gewicht
ISBN-13
978-0-340-42041-6 (9780340420416)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
What is advertising?; the advertising industry; advertisements and the print media; advertisements and the broadcasting media; do you approve of advertising? Appendix: case study.
