An illustrated guide to marketing principles, packaging and promotions, aimed at graphic designers to help them create work which sells. The text incorporates case studies showing how designers play a key role in developing and applying their clients marketing strategy to their finished work.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Illustrationen
112 colour and 24 b&w illustrations
Maße
Höhe: 286 mm
Breite: 226 mm
Gewicht
ISBN-13
978-0-89134-809-2 (9780891348092)
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Schweitzer Klassifikation
