Contents.Preface.1. Coral Divers Resort: Kent E. Neupert and Paul W. Beamish.2. Laura Ashley Holdings plc: The Crisis of 1998: Robert M. Grant.3. Daimler Chrysler and the World Automobile Industry: Robert M. Grant.4. Telecommunications Industry in China: Kent E. Neupert, Clara Chak, Henry Fu, Lui Sai Lung, Alex Ng, Ken Yeung, and Polly Poon.5. Eastman Kodak: Meeting the Digital Challenge: Scot Duncan, Jean Gibbons, Scott Haenni, Adam Laux, Cynthia Varner, and Robert M. Grant.6. Organizational Restructuring within the Royal Dutch/Shell Group: Robert M. Grant.7. Harley Davidson, Inc., July 1998: Robert M. Grant.8. Steinway & Sons: Suresh Kotha and Roger Dunbar.9. Amazon.com: Suresh Kotha and Emer Dooley.10. Starbucks Corporation (A): Melissa Schilling and Suresh Kotha.11. Honeywell Inc. and Global Research and Development: Andrew C. Inkpen.12. DuPont Teflon: China Brand Strategy: Kent E. Neupert.13. Richard Branson and the Virgin Group of Companies in 1998: Robert M. Grant.14. Imasco Limited: The Roy Rogers Aquisition: Kent E. Neupert and J. N. Fry.15. Seagram and MCA: Andrew C. Inkpen.16. General Electric: The Jack Welch Era, 1981-98: Robert M. Grant.17. AES Corporation: Rewriting the Rules of Management: Robert M. Grant.