The challenge to formulate, implement and manage a global strategy is often overwhelming and yet it is essential to complete in today's complex markets. This is a results oriented book that pioneers global strategic management. This working tool for building a global strategy should demystify the process and offers a do-it-yourself method for screening and analyzing changing country policies, markets and products - then matching tactics and strategies to new opportunities.
The challenge to formulate, implement and manage a global strategy is often overwhelming and yet it is essential to complete in today's complex markets. This is a results oriented book that pioneers global strategic management. This working tool for building a global strategy should demystify the process and offers a do-it-yourself method for screening and analyzing changing country policies, markets and products - then matching tactics and strategies to new opportunities.
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Maße
Höhe: 277 mm
Breite: 224 mm
Dicke: 31 mm
Gewicht
ISBN-13
978-0-7863-0121-8 (9780786301218)
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Schweitzer Klassifikation
Dr. Carl Nelson is a specialist in international trade with over 40 years of global experience in government and private business. He is the author of seven books about international trade and economics; a professor of international business at the School of International Management, San Diego, California; and the president of Global Business and Trade (GBT), an international business training and consulting company specializing in the Pacific Rim and Mexican markets.
Dr. Carl Nelson is a specialist in international trade with over 40 years of global experience in government and private business. He is the author of seven books about international trade and economics; a professor of international business at the School of International Management, San Diego, California; and the president of Global Business and Trade (GBT), an international business training and consulting company specializing in the Pacific Rim and Mexican markets.
