The most comprehensive guide to using Facebook
Whether you're new to Facebook, a developer exploring apps, or a marketer interested in using Facebook for social media campaigns, this book has content you can use. Seven minibooks thoroughly cover the essentials, from how to get started with Facebook, to Facebook etiquette, to the best pages, apps, and games. You'll find handy information on how or when to share sensitive information and how to stay safe, even when settings change. If you want to join Facebook armed with the best information, this is the book you need.
* Packs seven minibooks in one practical guide: Getting Started with Facebook, Customizing Your Page, Marketing Yourself on Facebook, Facebook Advertising Basics, Facebook App Development Basics, Facebook Privacy and Etiquette, and Best Facebook Pages, Apps and Games
* Covers areas of Facebook you may not know about
* Helps you keep up with Facebook's tricky privacy policies, how to choose a tasteful profile photo, and when to watch your tone
* Puts practical and essential information in the hands of users, marketers, and developers--whether new or current
Get the most out of Facebook and avoid hassles with this helpful, practical guide.
Auflage
Sprache
Verlagsort
Illustrationen
Maße
Höhe: 22.9 cm
Breite: 18.8 cm
Dicke: 32 mm
Gewicht
ISBN-13
978-1-118-17108-0 (9781118171080)
Schweitzer Klassifikation
Melanie Nelson is a professional blogger and social media consultant who has been working with business websites since 1995 (it's true -- she remembers Mosaic and Netscape). As a veteran of online publishing and marketing, Melanie has grown with changes as they happen and looks ahead to coming innovations. She owns Blogging Basics 101 (http://BloggingBasics101.com and http://fb.com/BloggingBasics101), where she shares information about using Facebook and other social media platforms to grow your business, building community, and improving search engine optimization (SEO). Hubspot.com included Blogging Basics 101 in its list of "10 Amazing Blogs About Blogging to Start Reading NOW." Melanie's presentations and workshops have inspired attendees at conferences such as Blog World & New Media Expo, Type-A Parent, BlogHer, and Blissdom.
Daniel Herndon is founder and CEO of Indianapolis-based marketing and innovation agency redwall LIVE. His firm creates campaigns, strategies, and tools for marketing, especially interactive and social marketing. He speaks often on practical social media use and integration with traditional marketing. He has been recognized for his efforts in creative philanthropy, the highlight of which was profiled in USA Today when he and non-profit director Darren Heil lived in a van alongside an Indianapolis highway, where they live streamed their life for 5 days while promoting their efforts to raise funds through social media. Daniel was recognized by the Indianapolis Business Journal in the 2011 "40 under Forty" featuring local business leaders who have achieved outstanding success in their community before the age of 40.
Book I: Creating a Personal Timeline 7
Chapter 1: Deciding to Join Facebook 9
Chapter 2: Creating Your Facebook Account 17
Chapter 3: Customizing Your Facebook Privacy Settings 45
Chapter 4: Touring the Facebook Interface 71
Chapter 5: Finding Help 89
Book II: Connecting with Others 99
Chapter 1: Creating Your Social Media Persona 101
Chapter 2: Posting and Sharing 113
Chapter 3: Sharing Your Photos on Facebook 125
Chapter 4: Sharing Videos on Facebook 143
Chapter 5: Connecting with Groups, Places, and Fan Pages 159
Chapter 6: Going Mobile with Facebook 177
Chapter 7: Keeping Up with Events 189
Chapter 8: Having Private Conversations 205
Chapter 9: Playing Games with Friends 219
Chapter 10: Professional Networking 231
Chapter 11: Managing Connections Gone Awry 243
Book III: Connecting Facebook and Other Social Media 255
Chapter 1: What Is Social Media 257
Chapter 2: Connecting Facebook with Everything Else 265
Chapter 3: Flying on Auto Pilot 281
Book IV: Building a Fan Page Timeline 293
Chapter 1: Creating a Fan Page Timeline for Your Business 295
Chapter 2: Touring the Fan Page Timeline Interface 325
Chapter 3: Building Your Facebook Fan Page Community 355
Chapter 4: Using Your Fan Page Timeline for Check Ins and Deals 371
Chapter 5: Customizing Your Fan Page Timeline 387
Book V: Marketing Your Business on Facebook 397
Chapter 1: Building a Network of Influence with Your Fan Page Timeline 399
Chapter 2: Social Marketing Campaigns 409
Chapter 3: Using Insights to Track Your Facebook Success 423
Chapter 4: Facebook Promotions 439
Chapter 5: Facebook Advertising 453
Chapter 6: Identifying Your Target Audience for Successful Marketing 477
Book VI: Developing Facebook Apps 489
Chapter 1: Custom Apps for Fan Page Timelines 491
Chapter 2: Building Canvas Pages and Application Pages 505
Chapter 3: Creating Your Own Apps 523
Chapter 4: Tour of the Facebook API 535
Index 553
