"The Strategy Led Business" provides a practical and dynamic framework to deal with the big issue in business, enabling managers to lead from the top by mobilizing all the resources of a company behind an agreed plan. Through the process of corporate planning it describes how to get your company where you want to go. The text aims to help managing, financial and marketing directors to achieve positive planning for the future, to articulate their vision for the company's future direction, establish objectives and set goals. The framework takes the reader from start to finish, from vision through creation to implementation. Addressing a range of issues confronting business today, it aims to help directors to build on the strengths and to address the weaknesses of their organization.
Sprache
Verlagsort
Verlagsgruppe
McGraw-Hill Education - Europe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Maße
Höhe: 229 mm
Breite: 213 mm
Gewicht
ISBN-13
978-0-07-707775-4 (9780077077754)
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Schweitzer Klassifikation
How did we get here?; where do we want to go?; objectives; goals; setting your company's agenda; how do we get there?; strategy - oppurtunities, resources, resources, risks and threats, other models and views; how can we make it happen?; implementation - corporate culture, reviews and problems; step by step guide to strategic planning; the model revisited.
