Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Editions-Typ
Maße
Höhe: 160 mm
Breite: 236 mm
Dicke: 20 mm
Gewicht
ISBN-13
978-0-13-026248-6 (9780130262486)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Klassifikation
1. Strategic Pricing: The Key to Realizing Your Profit Potential.
2. Costs: How Should They Affect Your Pricing Decisions?
3. Financial Analysis: Pricing for Profit.
4. Customers: Understanding and Influencing the Purchase Decision.
5. Competition: Making Moves and Managing Expectations.
6. Pricing Strategy: Managing Your Market Proactively.
7. Life Cycle Pricing: Adapting Strategy in a Changing Environment.
8. Value-Based Sales and Negotiation: Influencing Customer Behavior.
9. Segmented Pricing: Separating Markets to Price on Value.
10. Pricing in the Marketing Mix: Integrating Strategy.
11. Channel Pricing: Managing Pricing through Intermediaries.
12. Competitive Advantages: Establishing Foundations for More Profitable Pricing.
13. Customer Research: Measuring Perceptions of Value and Price Sensitivity.
14. Ethics and the Law: Understanding the Constraints on Pricing.
