This Is My World

This illustrated book retraces the career of renowned and eclectic Chinese designer Yin Jiulong, featuring his prolific body of work spanning twenty years.

This is the first comprehensive monograph on Jiulong’s creations. Lavishly illustrated with 200 photographs and illustrations, this book provides complete documentation of the history, inspiration, and details of his eclectic career. Straddling graphic design, art, space and product design, and branding, Jiulong’s creative output mixes Chinese traditional aesthetics, sought after materials, and contemporary artworks. His work has been extensively published in important magazines and newspapers such as AD, Ideat, Elle Decoration, Vogue, Pattern, Life magazine, and Modern Weekly. It has also been exhibited in China, Japan, the Netherlands, and London, as well as at Museum Prinsehof Delft (Delft), Beijing Design Week, Design Shanghai, and Chengdu MoCA (Chengdu).

This volume offers beautifully photographed products and exhibition views of the designer’s charming artworks, while also featuring important projects made in collaboration with artists and fashion brands, including renowned Chinese artist Zhang Xiaogang, curator Lü Peng, and celebrated sneakers brand Feiyue.