An illustrated book for graphic designers describing the whole process of creating corporate identities - design and conceptualization, idea editing and refinement, product placement, strategy development and the legal aspects of marketing a logo. A review of existing logos defines how they were created and the reasons for their success.
Reihe
Sprache
Verlagsort
Illustrationen
250 illustrations, mostly in colour
Maße
Höhe: 230 mm
Breite: 230 mm
ISBN-13
978-0-7148-2557-1 (9780714825571)
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Schweitzer Klassifikation
Autor*in
Design Director at Signia Design
