Japanese marketing strategy has been founded on low cost and high quality. As other countries catch up, the Japanese are looking ahead to a new "age of creativity". This study aims to shows that creativity in business is as susceptible to organized thought as any other work.
Japanese marketing strategy has been founded on low cost and high quality. As other countries catch up, the Japanese are looking ahead to a new "age of creativity". This study aims to shows that creativity in business is as susceptible to organized thought as any other work.
Sprache
Verlagsort
Verlagsgruppe
Elsevier Science & Technology
Zielgruppe
Illustrationen
Maße
Höhe: 234 mm
Breite: 156 mm
ISBN-13
978-1-85573-061-8 (9781855730618)
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Schweitzer Klassifikation
Autor*in
both of Nomura Research Institute, Japan
