This book shows how to apply the pioneering idea of relationship writing- creating approachable letters that build a bond with the customer. It looks at: Starting, structuring and ending letters Direct mail- avoiding the common pitfalls Service letters- making them warm and approachable Information letters- making them clear Difficult to write letters- making them easier This book has been fully revised and brought up-to-date for the 2002 series relaunch
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Maße
Höhe: 185 mm
Breite: 128 mm
Dicke: 10 mm
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978-0-340-84941-5 (9780340849415)
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Schweitzer Klassifikation
Steve Morris is an author and Management Consultant. He is Director of The Burton Morris Consultancy, an agency which has pioneered the new approach of relationship writing for businesses. He spcialises in helping organisations improve their teamwork and communications. Graham Willcocks is an experienced author and trainer on management, communication and interpersonal skills and runs successful workshops for managers and top management teams. He is Director of Wesley House Consultants.
1 - Introduction 2 - Sunday: Think about it...and think relationship 3 - Monday: Break some rules 4 - Tuesday: Breaking away from the big rules 5 - Wednesday: Build it well 6 - Thursday: Handling complaints 7 - Friday: Direct mail doesn't have to be junk mail 8 - Saturday: I am writing....
