From the experts at A. T. Kearney: understanding and leveraging the full, awesome potential of the business-to-business space
In this important book, a team of experts from the prestigious international consulting firm of A. T. Kearney offer powerful insights and analysis of the business and financial opportunities opening up in the B2B landscape. Drawing upon A. T. Kearney's groundbreaking consulting work on B2B issues with top companies around the globe, they develop a framework for understanding the implications and competitive advantages of B2B now and in the years ahead. And, with the help of real-life examples and case studies from Microsoft, Intuit, Nabisco, and other major U.S., European, and Asian players in the consumer, automotive, and high-tech industries, they outline proven strategies and tactics managers can use to enter and make the most of the B2B space.
Michael Moriarty (Chicago, IL) has more than twenty-five years of industry and consulting experience, specializing in fast-moving consumer producrts and retail industries. He is the global leader of A. T. Kearney's Consumer Industries practice.
Rezensionen / Stimmen
"...There is much valuable information and advice here..." (Information Age, December 2001) "...a good primer..." (Business Plus, December 2001)
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
Maße
Höhe: 23.5 cm
Breite: 16 cm
Dicke: 22 mm
Gewicht
ISBN-13
978-0-471-43880-9 (9780471438809)
Schweitzer Klassifikation
MIKE MORIARTY is the global leader of A.T. Kearney's Consumer Industries practice. He has more than twenty-five years of industry and consulting experience in the fast-moving consumer products and retail industries. Moriarty's consulting work includes e-commerce strategies, integrated business planning, and value chain productivity.
BRUCE KLASSEN is the leader of A.T. Kearney's U.S. West practice. He has more than sixteen years of industry and consulting experience in the manufacturing and transportation sectors around the world. Today, he is a leading developer of strategies for net markets and Silicon Valley start-ups.
A.T. KEARNEY is an innovative, corporate-focused, e-business consulting firm. It is one of the largest high-value management consultancies, with offices in thirty-five countries around the globe, and a subsidiary of EDS. EDS, the leading global services company, provides strategy, implementation, and hosting for clients managing the business and technology complexities of the digital economy. EDS brings together the world's best technologies to address critical client business imperatives.
Acknowledgments.
Introduction.
PART I: EXPECTATIONS AND REALITIES.
Six Myths of Net Markets: Find the Facts Amid a Tidal Wave of Hype.
Power Players versus the Pure Plays: Ignore the Headlines: In the End, Big Beats Nimble.
Ecosystems: The Smartest Distance between Two Points: Explore the Net Market Ecosystem.
PART II: BUILDING THE B2B FOUNDATION.
Creating Stickiness with Content: Use what You Know to Make Your Customers Love You.
Follow the Money: Commerce Is Still Core to E-Commerce: How Much is Your Net Market Worth to You?
Connection: Can We Talk?: Power Players Rewrite the Rules of Communication.
PART III: HOW THE LEADERS ARE PLAYING THE GAME.
Being the Biggest from Birth: The WorldWide Retail Exchange: This Retain Exchange Redefines What's in Store.
Covisint Puts the Pedal to the Metal: Big Things Happen When the Big Three Get Together.
Moving Essential Parts around the World the Aerospan Way: This Air Transport Market has the Clout of a Longtime Industry Organization.
PART IV: PARTICIPATING IN NET MARKETS.
The Challenge of Change Hasn't Changed: Human Capital Issues Are Still the Critical Factor.
The Competitor Dating Game: When Your Customer is Your Contractor and Competitor.
Setting the Global Standard for Standards: The Triumph of the Cooperative Over the Clever.
What's Happens Next?: T2T, P2P, and Beyond.
PART V: TOOLBOX.
Glossary.
Web Sites.
E-Market Membership Lists.
Index.
