This complete, concise, do-it-yourself guide authoritatively presents the what's, when's, and how's of successful and cost-effective salon marketing. It introduces you to the public relations challenges and unveils the basic steps needed to launch a winning public relations program. You'll discover how to take advantage of choice marketing opportunities, spread the word about your operation via networking, and use proven marketing strategies to gain new clients and keep current ones. -How to identify efforts that will effectively market a salon or professional. -How and when to activate marketing strategies. -Comprehensive coverage of public relations, publicity efforts and effective networking. -How to gain new clients and keep current clients, too.
This complete, concise, do-it-yourself guide authoritatively presents the what's, when's, and how's of successful and cost-effective salon marketing. It introduces you to the public relations challenges and unveils the basic steps needed to launch a winning public relations program. You'll discover how to take advantage of choice marketing opportunities, spread the word about your operation via networking, and use proven marketing strategies to gain new clients and keep current ones. -How to identify efforts that will effectively market a salon or professional. -How and when to activate marketing strategies. -Comprehensive coverage of public relations, publicity efforts and effective networking. -How to gain new clients and keep current clients, too.
Rezensionen / Stimmen
Introduction. What is Public Relations. Honing Your Salon"s Image. Planning Your PR Program. Hiring and Budgeting For PR Pros. Creating a Name in Your Own Backyard. Making a Name Nationally. Getting Known in Your Industry. Special Events, Charity Work and Other Opportunities. Where Do I Go From Here? Appendix. Glossary. Index.
Introduction. What is Public Relations. Honing Your Salon"s Image. Planning Your PR Program. Hiring and Budgeting For PR Pros. Creating a Name in Your Own Backyard. Making a Name Nationally. Getting Known in Your Industry. Special Events, Charity Work and Other Opportunities. Where Do I Go From Here? Appendix. Glossary. Index.
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Illustrationen
Maße
Höhe: 224 mm
Breite: 152 mm
Dicke: 13 mm
Gewicht
ISBN-13
978-1-56253-271-0 (9781562532710)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Introduction. What is Public Relations. Honing Your Salon"s Image. Planning Your PR Program. Hiring and Budgeting For PR Pros. Creating a Name in Your Own Backyard. Making a Name Nationally. Getting Known in Your Industry. Special Events, Charity Work and Other Opportunities. Where Do I Go From Here? Appendix. Glossary. Index.
