This is an instructor's manual to a guide which shows how to develop the cross-cultural expertise essential for succeeding in the world of rapid economic, political and cultural changes. These global market shifts make this edition a useful resource. It reveals how to: capitalize on expanding international markets; improve cross-cultural business communication; master the subtle, but important art of business protocol; and create a successful multicultural management style. The book is packed with useful insights into understanding co-operating with, and motivating people from various cultures - Asian, European, Middle-Eastern, African and Hispanic. Customized supplements for Asian (5466), European (5472) and Latin American (5470) perspectives, which are available free to qualified instructors.
Auflage
Sprache
Verlagsort
Verlagsgruppe
Zielgruppe
Für höhere Schule und Studium
Für Beruf und Forschung
Editions-Typ
Illustrationen
tables, references, bibliography, indexes
Maße
Höhe: 254 mm
Breite: 203 mm
Gewicht
ISBN-13
978-0-88415-466-2 (9780884154662)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
Part 1 Cultural impacts on global management: leadership in globalization; leadership in global communications; leadership in global negotiations and strategic alliances; leadership in cultural change; leadership in cultural synergy. Part 2 Cultural impacts on global business: managing for cross-cultural effectiveness; managing transitions and re-locations; managing diversity in the global work culture; effective performance in the global marketplace. Part 3 Culture specifics and business/services abroad: doing business with North Americans - United States and Canada; doing business with Latin Americans - Mexico, Central and South America; doing business with Asians - Australia, China, India, Indonesia, Japan, Philippines, South Korea and Vietnam; doing business with Europeans; doing business with Middle-Easterners; doing business with Africans.