The authors have developed a system for making predictions about future consumer trends and finding potential patterns of interest. They suggest strategies for responding to the late 1990s business environment, developing long term plans to survive by predicting rather than reacting.
Sprache
Verlagsort
Illustrationen
Maße
Höhe: 234 mm
Breite: 153 mm
Gewicht
ISBN-13
978-0-684-83429-0 (9780684834290)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Klassifikation
